AdSense is likely the easiest and most profitable way to monetize your blog in most
situations. I say most situations for 1 reason, every blog is different. This blog for example works with AdSense, the income is decent, but it's nothing to quit my day job for. Although for some blogs, AdSense doesn't make sense, so for those people, don't read this, your post comes later.
Tip 1: Make sure AdSense is part of your blog, if your viewers trip over it to get to your content, first of all, they wont click anything, but secondly and most importantly, they wont browse your sight, viewers want ease, no matter how good it is that you have to say, I don't want to work for your knowledge, I'll find it elsewhere.
Tip 2: Keep everything above the "Fold"; in layman's terms, make sure your viewers can see your AdSense box when they first visit the page. The fold is the part of the screen in which the browser sees before they have to start scrolling down. This is where most of your information should be, this goes back to the, I don't want to work for your knowledge piece.
Tip 3: Experiment, over and over again. Normally, I live by the rule, If it ain't broke, don't fix it, but when it comes to my money, I prefer to make more of it, and since this isn't my main job, I can afford to have a slump of a week where I move the AdSense box.
Tip 4: Don't be afraid, but also make sure to keep in moderation. Per your agreement with Google, you cannot have more than 3 AdSense windows on your page. Which is good, the last thing you need is more advertising than content. Also, don't worry about AdSense, monetizing your blog is like entering your child in a beauty pageant, sure, it's exploiting, but it's your creation, why not get something in return.
Examples; look at the AdSense on www.stevepavlina.com I actually almost missed it, although his AdSense is right in the smack dab of the middle of the screen, it blends very nicely, he also has a bunch of affiliate links as well, but according to him he is under-monetizing. Also, www.problogger.com makes excellent use of the fold. Advertising, recent posts, most popular, and RSS, all available without needing to scroll anywhere.
Tuesday, January 29, 2008
Blogging Tip: Maximize Revenue with Adsense.
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